ABOUT

I’m Igor Bachmann, a creative director and designer based in Brazil. My work is centered around brand development and design, primarily through Haikai, my branding studio, while also working independently across a broader range of projects. Outside of client work, I develop projects and follow interests that often take me into music, tech, publishing, culture, and other unexpected places.

CURRENTLY WORKING ON

→ fashion catalogues → brand identity → jazz related projects → motif newsletter

ABOUT

I’m Igor Bachmann, a creative director and designer based in Brazil. My work is centered around brand development and design, primarily through Haikai, my branding studio, while also working independently across a broader range of projects. Outside of client work, I develop projects and follow interests that often take me into music, tech, publishing, culture, and other unexpected places.

CURRENTLY WORKING ON

→ fashion catalogues → brand identity → jazz related projects → motif newsletter

LAST PLAYED

High The Cure

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Work / 02

Brands

Identity systems and brand design for independent businesses, products and projects.

01 Brand Strategy
02 Creative Direction
03 Visual Identity
04 Naming
05 Brand Communication

I work with brands at different stages of their journey: from new ventures taking shape to established businesses entering a new phase. The work is about creating clarity around what a brand is, what it stands for and how it should move forward, turning that foundation into decisions that can support the brand for years to come.