Martins Zanchet

Strategic Positioning, Visual Identity

 

Martins Zanchet, renowned for its outstanding performance in litigation and specialized support for rural producers, sought a strategic expansion beyond the litigation sphere.

In this context, we developed a brand repositioning project that reflects the firm’s transformation into a strategic partner specializing in consultative environmental law, broadening its scope to also encompass the industrial sector.

The visual identity was designed to embody this new positioning through the concept of sustainable development. Graphic elements work to establish Martins Zanchet as an essential consultant whose expertise facilitates the relationship between businesses and the natural resources essential to their operations—bridging the gap between legal compliance and sustainable prosperity.